LES
MADS
- Creative Consulting
- Branding
- Design
Les Mads is one of the most influential German fashion blogs with a circulation of over 500.000 visitors a month.
Founded in 2007 by fellow fashion insiders Julia Knolle and Jessica Weiss, the blog provides exclusive behind the scenes access to the world’s catwalk shows, top models, up-and-coming fashion designers and the latest gossip.
In a bit to re-emphasise the blog’s positioning and novel standing, Hyperactive Media was commissioned to develop a more feminine and mature looking logo for Les Mads.
Logo
Screenshot
Objective
Create a trademark logo with a unique typeface to underline the blog’s outstanding position in the European online fashion world. Les Mads was very keen on having an elegant and sleek logo that will subsequently be applied onto branded merchandise, such as stickers, t-shirts and tote bags.
Solution
Hyperactive Media designed a confident and feminine typeface, emphasising the timelessness with a serif font.