DON &
BRONSON
- Creative Consulting
- Branding
- Design
Seen it all, done it all, can't remember most of it...! DON & BRONSON is a collaborative project between up-and-coming photographers Dylan Don and Oliver Bronson.
Tired of repetitive, clear-cut and conventional images, these two add an edge to the world of fashion photography. Their work has already been recognised with nominations for international photography awards Cannes, Photokina and Surface.
For DON & BRONSON Hyperactive Media developed a logo, designed promotional material and provided creative direction for various high fashion editorials and advertising campaigns.
Logo
Boadi
Colorstorm
The Sailor
Sticker
Objective
Create a logotype to position photographer’s DON & BRONSON as an instantly recognisable brand in today’s highly cluttered fashion market. Design distinctive promotional material to raise awareness in novel locations like bars, night clubs and on various fashion events.
Solution
A stark typeface logo with black font on white that is clean, crisp and strong in its visual language and thus matching DON & BRONSON’s photography style. After developing detailed design specifications, Hyperactive Media created stickers with bold colours and provocative claims to leave a lasting impression on the viewer. Continuous creative input for editorials helped create a strong and stark visual language that helped establish a unique brand identity.